Konnichiwa

“What’s your organization exploring in AI?” That’s a question we’ve been asking a lot lately. When people answer about finding shortcuts and efficiencies, that’s fine – but we invite you to zoom out.

Just like the invention of fire, the wheel, the printing press and the internet, the next generation of AI tools will bring tremendous change. There will be fundamentally different ways of working, entirely new experiences for our customers and organizations, and things are moving quickly.

It’s time to get trained, build your frameworks, and get hands-on with crafting and making tools. There is creative, life-giving, human-centered potential in AI, but it will take thoughtful, purpose-led creators and changemakers to bring it about.

That’s what we’re here for. We sense the potential for AI to enable all kinds of change (good and bad), and believe we need real motion towards “good change.”

We’re Sense and Motion. You can call us Sam. We’re a small-but-passionate consultancy here to enable human-centered, AI-driven service.

Tyler Frans, CEO

Four university graduates in caps and gown seen from behind walking up the stairs of a beautiful, old, ornate university campus.

A doctor in a hospital looking a high-tech xray while a patient lies on the hospital bed in the background.

A man and a woman in a self driving car with a country road outside the window. Both people are hands free, the car has no steering wheel.

Two men dance and clap, a woman sits on the sofa looking at them, in the foreground is an Alexa speaker device

Family sits around a table playing a hologram boardgame

Futuristic view of a city street showing autonomous busses

Three people standing over a construction pit where a building is being built, two have ipads in their hands and there is a drone lying over the pit.

A young female artist sits in front of a computer which is showing her using AI mapping to recreate a female face.

Man with glasses sitting in front of computer screen with technical drawing of wheeled device

An international business meeting with a large table and people in suits sitting all around it, many of them are wearing headphones to demonstrate the concept of language translation

A young boy at a baseball game, there is a container of french fries in his hand, a drone flying overhead and a crowd of fans leading down towards the baseball field

Rows of college graduates shot from overhead

Ever ything changes.

Embrace the change.

THE AI ERA

Rapid-scale change is inherent to modern business operations, and the pace is getting faster. Like any shift in the industry, you aren’t meant to erase your business model—you’re supposed to refine it. Generative AI represents a significant moment of emergence, through which you can shape the foundation of your operations to be smarter, faster, and more effective.

Every aspect of your organization is about to undergo significant changes in the coming years, and these changes can be some of the most productive, engaging opportunities if you approach them with a strategic framework of sense and motion.

.01

Customer Experience

AI is revolutionizing how organizations interact with their customers, making experiences more personalized, efficient, and engaging. AI use cases include:

Personalized recommendations, offers, communication, etc. at scale
Enhanced customer support email and chatbots
Predictive analytics (churn, behaviors, and trends)
Identify real-time customer challenges
Multilingual; communicate in any language
Custom brand experiences

.02

Sales, Marketing & Communications

Utilize AI to streamline your sales and marketing efforts while ensuring you’re providing your potential customers with the most personal sales experience they’ve ever had. AI use cases:

Personalized sales collateral preparation
Automated outreach
Sales forecasting
Content creation (social media, product descriptions, etc.)
Customer segmentation
Market research
Sentiment analysis
Report generation

.03

People & Culture

Transform your HR practices by utilizing AI to streamline processes, enhance decision-making, and improve employee engagement and interaction. AI use cases:

Recruitment support & optimization
Customized onboarding
Employee handbook and procedures access and development
Continuous learning & development
Predict attrition and identify mitigation strategies
Improved team communication

.04

Finance & Operations

AI can dramatically increase your efficiency and ability to make better decisions, faster. Use AI to automate tasks, identify real-time insights, and automate repetitive or time-sensitive processes. AI use cases:

Intelligent forecasting (demand, inventory, etc.)
Process and workflow automation
Improved quality control
Automated real-time reporting
Fraud detection & prevention
Contract review and negotiation support

We shape your technology to power your teams.

We partner with our clients to identify, build, and launch valuable and practical solutions leveraging AI, prioritizing based on impact and feasibility.

AI Strategy

From operational quick-wins to comprehensive service reinvention, work with us to uncover the ways that leveraging AI capability into your business can bring early returns and set the course for long-term transformation.

Prototyping & Implementation

From initial discovery to final execution, our team will work with you to uncover the most valuable and feasible use cases and rapidly iterate through prototype development to final launch, rollout, and continuous improvement.

Equipping Your People

Enhance your team’s AI literacy and capabilities, and empower your workforce with the knowledge and skills to leverage AI effectively. We offer customized training programs, workshops, and ongoing support.

Data Readiness

From data engineering and governance to data lakes and warehousing, we ensure your data infrastructure is robust, secure, and ready to support your AI initiatives.

See how we can help you define and take your next step.

OUR SERVICES

Work with us.

Partner with Sam to accelerate your adoption of AI. Members of our team have been trusted by hundreds of organizations worldwide to assess, refine, and iterate on their operations through collaborative design and thoughtful technology adoption.

Meet Sam